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Et katalog med en artikel der beskriver at gentofte har løst rekuteringsproblemet

Gentofte Municipality succeeds in collaborating with LinkedIn

Gentofte Municipality succeeds in collaborating with LinkedIn 1200 628 HR-ON

Gentofte Municipality invested in digital solutions and fixed their recruitment problem.

When the municipality of the town of Gentofte in Denmark was set with the task of recruiting a principal for the new preparatory school FGU Copenhagen North, it turned out to be a challenge. Recruitment was done across five municipalities, and one week before the application deadline, only a handful of applications had been received.

– Once we had launched the project we realised it was clearly a difficult position to fill – there were only a few applicants, says Mikael Bierbaum, HR Process Manager at Gentofte Municipality. Originally, he had expected around 10 qualified applicants, and he could see that that wasn’t going to happen.

– We decided to try a more proactive and targeted method that also reaches people who didn’t seem to be necessarily on the market. And then something started happening. We hadn’t expected such a significant reaction, he says.

Targeted campaign

Thanks to HR-ON’s direct integration with LinkedIn, they were able to deliver the solution in the form of a targeted LinkedIn Premium campaign. Gentofte Municipality decided to push the application deadline back slightly. The number of applications increased more than five fold. Mikael Bierbaum emphasizes that there were almost exclusively relevant applications:

– I wouldn’t have called it a success if the quality hadn’t been what we were looking for. Apart from one, all applications were within our expectations. These were serious applicants and we that meant we had a wider selection than anyone had expected.

Found the job on LinkedIn

The outcome of the process was that FGU Copenhagen North got the right candidate for the job. The new principal Tina Jensen first discovered the job when she saw the advertisement on LinkedIn.

Billede af Tina

Tina Jensen, Newly appointed Principal at FGU Copenhagen North

– LinkedIn is one of the first things I open in the morning when I sit and drink my coffee, she says.

As head of a local school, she was already aware that the position would appear, and she had been keeping an eye out for the job ad. When she saw the it pop up on LinkedIn, she decided to apply for the principal job. And both her and Mikael Bierbaum are very gla d she did.

Finding the right candidate

Mikael Bierbaum has said that in the future he will certainly use LinkedIn Premium via the HR-ON platform for positions that he knows in advance will be a challenge to fill. He will also try to fill other positions where the candidates may not be LinkedIn’s core users, but where LinkedIn’s wide reach may nonetheless provide the right candidates. Another advantage of this solution, according to Mikael, is that it is much cheaper than the alternatives:

– The price is important when working in the municipal sector, where the recruitment budget is sometimes down to a few thousand danish krone. It is a huge asset that we have access to this technology, and we are very confident about what we can use it for. Mikael Bierbaum HR-Process Manager, Gentofte Municipality
Medarbejder af gentofte kommune

First Danish partner agreement

LinkedIn Premium is part of the official partner agreement that HR-ON has signed with LinkedIn. HR-ON are the first system supplier in Denmark to be chosen by LinkedIn for this exclusive partnership. The agreement will ensure a more effective match between companies and their future employees.

Mikela Hedenros Ringart Enterprise Sales Leader, LinkedIn

Recruitment is changing. Previously, companies have sent traditional job adverts with the expectation that the candidates themselves would discover them. In the future, the ads themselves will target relevant candidates, says LinkedIn’s Manager of Nordic partner agreements, Mikaela Hedenros Ringart.

Medarbejder af hr-on

The agreement makes it possible for HR-ON’s customers to place their job ads directly on LinkedIn in the same workflow as other recruitment. On LinkedIn, algorithms keep track of job ads and automatically highlight them to relevant candidates. For growing companies, this collaboration with LinkedIn means that they will be able to target their jobs to specific people. And that is what Gentofte Municipality has benefited from, explains HR-ON’s Director Ali E. Cevik.

Effective recruitment channel

Through HR-ON, Ali E. Cevik has a deep insight into how to best advertise jobs and which methods work well. It all comes from the recruitment system’s statistics, which users also have access to, says Ali E. Cevik.

LinkedIn chooses HR-ON as a partner in Denmark

LinkedIn chooses HR-ON as a partner in Denmark 1200 628 HR-ON

New collaboration between HR-ON and LinkedIn will create a more effective match between companies and their future employees

LinkedIn is by far the world’s largest professional network, and it has one of the world’s most influential IT companies, Microsoft, backing it.

In the interest of delivering on their vision of creating economic opportunity for every member of the global workforce, and succeeding in their mission of connecting the world’s professionals to make them more productive and successful, LinkedIn has begun partnering with select businesses across the Nordics and other regions.

HR-ON is the first company in Denmark to be selected for the official partner program and has high hopes for what the partnership will bring to the business and its customers.

“I am proud that LinkedIn has chosen us to be part of their official partner program. It is a testament to the great team, product, and customers we have,” says HR-ON CEO, Ali Cevik.

HR-ON provides a cloud-based IT system that automates the customer’s recruitment process. The partnership allows HR-ON’s customers to post their job listings directly to LinkedIn within the HR-ON recruitment system which both saves time and allows customers to leverage the power of LinkedIn’s network to find the best candidates.

“Its a win-win for all parties. There is a lot of talk about companies having challenges finding qualified employees. Now, the world’s largest business network and all the insight they have into the global workforce will be right at our customer’s fingertips, from within our system. The collaboration is exciting because it has the potential to change the way people find new employees in Denmark,’’ says Ali Cevik.

LinkedIn was purchased by Microsoft two years ago and has accumulated more than half a billion users worldwide with more than two million of them located in Denmark.

The collaboration with LinkedIn takes place under our Danish brand name HR-Skyen. To learn more about what HR-ON can do for your business, enter your details here and we will be in touch.

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