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Fifty Percent Of Us Find Our Next Job Through Social Media

Fifty Percent Of Us Find Our Next Job Through Social Media 1200 628 HR-ON

The right person to solve the tasks in your business is out there somewhere, but the big question is how to find them. 

In the past, the answer would have been an advertisement in a trade magazine and later advertising on a job portal. Both of these forms of advertising, however, demanded that the candidate themself actively looked for the job. Today, the alternative of getting the advert to find the candidate via social media, is taking over. 

According to social media expert Astrid Haug, 48% of people now find their next job via social media. 

“And it is also on social media that the more passive job seekers are sitting and watching. Those who have a good job, but may still be tempted,” she writes on her website.

According to DR Media Research’s annual report, 90% of Danes have a profile on one or more social media sites, of which Facebook is the largest. In contrast, other more niche social media sites are growing.

Six percent of Danes are on LinkedIn on a daily basis, which is equivalent to 348,000 daily users, while the number for regular use naturally is significantly higher. Facebook still has ten times more daily users. 

Someone who recently got a job through an advert on LinkedIn, is the new head of FGU Greater Copenhagen, Tina Jensen. She first discovered the job when she saw the post on LinkedIn.

Billede af Tina

“LinkedIn is one of the first things I open in the morning when I sit and drink my morning coffee,” says Tina Jensen.

Head of FGU Greater Copenhagen, Tina Jensen

As head of a local school, she was already aware that the position would soon show up, and she had been watching the job adverts for a long time. When she saw the post on LinkedIn, she chose to apply for the principal job.

“The job advert was put on LinkedIn via LinkedIn Premium, where companies can target their positions to the profiles they are looking for,” explains HR-ON director, Ali Cevik.

“Everyone is on LinkedIn, and LinkedIn knows what people are doing. For example, if you are searching for a nurse in the Zealand Region, you can reach a large number with just a few clicks. In fact, there are as many as 25,885 nurses on LinkedIn,” says Ali Cevik.

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HR-ON: 2018 Was Our Year !

HR-ON: 2018 Was Our Year ! 1200 729 HR-ON

2018 has been a groundbreaking year for HR-ON, in many ways. Since its beginning in April 2012, the company has built a foundation that is still in growth, and in 2018 the acceleration of growth has been particularly noticeable. The number of customers using the system doubled and the staff increased by 12. At the same time, the company has reached a number of important milestones. 

Three things in particular have characterised everyday life in the company; the introduction of GDPR, the start of a groundbreaking collaboration with LinkedIn and the launch of the new HR system, HR-ON staff.

2018 has been a fantastic year. Everything we have been doing since the beginning, has really begun to fall into place. We are a truly unique team of employees, and the success is all thanks to the team” ,says HR-ON’s director, Ali Cevik.

The many years of continuous growth were also reflected in a Gazelle prize from ‘Børsen’ (Denmark’s leading business magazine). 

2018 was the year of GDPR

The EU General Data Protection Regulation, GDPR, was implemented on 25th May 2018, and it had a huge impact on how companies can process the personal information that appears in people’s applications. HR-ON needed to adapt, so that customers could feel assured that they would not risk violating the rules.

“A survey we conducted showed that many companies were not ready for the new GDPR rules. Of course, we cannot get into every nook and cranny of your business, but it is important to us that our customers know that when it comes to recruiting and personnel management, they are in the clear,” Ali Cevik says.

The new GDPR rules have been a major challenge for many companies, but with HR-ON, companies can be sure they stay within the lines when it comes to applications. The old-fashioned methods of sending emails across offices and printing documents left, right and centre, are simply not legal anymore.

First LinkedIn Partner in Denmark

In 2018, HR-ON was also the first Danish company to enter into an official partnership with LinkedIn.

The agreement with LinkedIn allows HR-ON’s customers to put their vacancies directly on LinkedIn, where the positions can be targeted to an unprecedented degree towards LinkedIn’s more than two million Danish users.

“There is, of course, a reason why LinkedIn chooses to collaborate with us, and so we are proud of the partnership. However, the most important thing is of course the benefit it brings to our customers,” says Ali Cevik.

Manage staff from the cloud

Since the beginning, HR-ON has been a recruitment system, but it has long been clear that the next natural development step was to expand to a broader, complete HR system. 

“Several customers were asking for an HR system that is as easy to use as our recruiting solution, and they made themselves available to develop it with us. This is why together we have made HR-ON Staff, which handles the staff administration from the first working day of a new employee, all the way until the employee leaves the company again,” says Ali Cevik.

HR-ON Staff provides a complete overview of things like master data, on- / off-boarding, training, EDP conversations, equipment provided and anything else which falls under staff administration. And, on top of that, it is also GDPR-secured for businesses.

“We are now looking forward to new exciting challenges in 2019. Major plans for next year include; getting HR-ON Staff out on the market and sharing the benefits of our LinkedIn partnership with even more customers. And of course we plan to help even more new customers to get a handle on GDPR in relation to their recruitment, by introducing and installing our recruitment system,” Ali Cevik concludes.

Et katalog med en artikel der beskriver at gentofte har løst rekuteringsproblemet

Gentofte Municipality succeded in colaborating with LinkedIn

Gentofte Municipality succeded in colaborating with LinkedIn 1200 628 HR-ON

Gentofte Municipality invested in digital solutions and fixed their recruitment problem.

When the municipality of Gentofte was responsible for recruiting a new principal for the new preparatory basic education FGU Copenhagen North, they faced a great challenge. Recruitment was to be done across five municipalities, and one week before the application deadline, only a handful of applications had been received.

– It was clearly a difficult position to occupy, and while in the process we found that there were only few applicants, says HR Process Manager Mikael Bierbaum from Gentofte Municipality. Originally, he had expected about 10 qualified applicants, and he could see that that wasn’t going to happen.

– We decided to try a more proactive and targeted method that also reaches people who were not seemingly in the market. And then something happened. It was clearly beyond any expectations, he says.

Targeted campaign

HR-ON’s direct integration with Linkedin delivered the solution in the form of a targeted Linkedin Premium campaign combined with a short extension of the application deadline. This meant that the number of impressions as well as applications increased more than fivefold. Mikael Bierbaum emphasizes that there were almost exclusively relevant applications:

– I wouldn’t call it a success if the quality hadn’t been within what we were looking for. Apart from one, all applications were within our expectations. There were serious applicants and we had a wider selection than anyone had expected.

Found the job on LinkedIn

The outcome of the process was that FGU Copenhagen North got the right candidate for the job. The new principal Tina Jensen first discovered the job when she saw the advertisement on LinkedIn.

Billede af Tina

Tina Jensen Newly appointed Principal , FGU Copenhagen North

– LinkedIn is one of the first things I open in the morning when I sit and drink my morning coffee, she says.

As head of a local production school, she was already aware that the position would appear, and she had long been watching for the job ads. When she saw the advertisement on LinkedIn, she chose to apply for the principal job. Something both she and Mikael Bierbaum are happy for today.

Finding the right applicant

Mikael Bierbaum will use in the future LinkedIn Premium via the HR-ON platform for positions that he knows in advance will be a challenge to acquire qualified candidates for. He will also try to fill other positions where the candidates may not be LinkedIn’s core users, but where LinkedIn’s wide reach may nonetheless provide the right candidates. He also believes that it speaks to the advantage of the solution that it is much cheaper than the alternatives:

– The price is important when working in the municipal sector, where the recruitment budget is sometimes down to a few thousand danish krones. It is a huge asset that we have access to this technology, and we are very confident about what we can use it for.Mikael Bierbaum HR-Process Manager, Gentofte Municipality
Medarbejder af gentofte kommune

First Danish partner agreement

LinkedIn Premium is part of the official partner agreement that HR-ON as the first system supplier in Denmark has signed with LinkedIn. The agreement will ensure a more effective match between companies and their future employees.

Mikela Hedenros Ringart Enterprise Sales Leader, LinkedIn

Recruitment is changing. Previously, companies have sent traditional job advertisements with the expectation that the candidates themselves would discover them. In the future, the ads will instead target the candidates, says LinkedIn’s responsible for Nordic partner agreements, Mikaela Hedenros Ringart.

Medarbejder af hr-on

The agreement makes it possible for HR-ON’s customers to place their vacancies directly on LinkedIn in the same workflow as the other recruitment. On LinkedIn, job vacancies are controlled by LinkedIn’s algorithms and shown for selected candidates. For companies that rank up, the collaboration means that they will be able to target their positions to an unprecedented level. And that is what Gentofte Municipality has benefited from, explains HR-ON’s Director Ali E. Cevik.

Effective recruitment channel

Through HR-ON, Ali E. Cevik has a deep insight into how it is advertised and, most importantly, what works. It all comes from the recruitment system’s statistics, which users also have access to, says Ali E. Cevik.

LinkedIn chooses HR-ON as a partner in Denmark

LinkedIn chooses HR-ON as a partner in Denmark 1200 628 HR-ON

New collaboration between HR-ON and LinkedIn will create a more effective match between companies and their future employees

LinkedIn is by far the world’s largest professional network, and it has one of the world’s most influential IT companies, Microsoft, backing it.

In the interest of delivering on their vision of creating economic opportunity for every member of the global workforce, and succeeding in their mission of connecting the world’s professionals to make them more productive and successful, LinkedIn has begun partnering with select businesses across the Nordics and other regions.

HR-ON is the first company in Denmark to be selected for the official partner program and has high hopes for what the partnership will bring to the business and its customers.

“I am proud that LinkedIn has chosen us to be part of their official partner program. It is a testament to the great team, product, and customers we have,” says HR-ON CEO, Ali Cevik.

HR-ON provides a cloud-based IT system that automates the customer’s recruitment process. The partnership allows HR-ON’s customers to post their job listings directly to LinkedIn within the HR-ON recruitment system which both saves time and allows customers to leverage the power of LinkedIn’s network to find the best candidates.

“Its a win-win for all parties. There is a lot of talk about companies having challenges finding qualified employees. Now, the world’s largest business network and all the insight they have into the global workforce will be right at our customer’s fingertips, from within our system. The collaboration is exciting because it has the potential to change the way people find new employees in Denmark,’’ says Ali Cevik.

LinkedIn was purchased by Microsoft two years ago and has accumulated more than half a billion users worldwide with more than two million of them located in Denmark.

The collaboration with LinkedIn takes place under our Danish brand name HR-Skyen. To learn more about what HR-ON can do for your business, enter your details here and we will be in touch.

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