HR-Skyen changes its name to HR-ONhttps://i1.wp.com/hr-on.com/wp-content/uploads/2019/03/NameLogoChange.png?fit=1200%2C628&ssl=11200628HR-ONHR-ONhttps://i1.wp.com/hr-on.com/wp-content/uploads/2019/03/NameLogoChange.png?fit=1200%2C628&ssl=1
HR-Skyen has established itself in Denmark as a provider of a cloud-based recruitment system, but time is running out for the old name. The company is on the verge of a global expansion, and there are several products on the way to be marketed under a common brand name along with the recruitment system. HR-Skyen changes its name and becomes HR-ON.
– It is a problem that many companies experience. The company and its first product have the same name, but suddenly we have several products, and neither brand nor products hang together strategically anymore. Therefore, there is a need for an umbrella that can include both our original system and our new products, says the company’s director Ali Cevik.
From now on the new name will allow us for example to market the recruitment system as HR-ON Recruit while the new HR-system will be marketed as HR-ON Staff.
Although it is sad to say goodbye to the old name, Ali Cevik is convinced that the change of name is the right decision for the company:
– The change of name supports our strategy of innovation and the development of more products, and it will work better internationally. Our Danish customers will certainly continue to call us HR-Skyen for a long time yet, and that’s perfectly fine.
HR-ON’s director, Ali Cevik
We have an increasing number of international customers, and they may find it difficult to pronounce HR-Skyen, and the name does not make sense either, unless you know what the cloud means. Therefore, the company has used the HR-ON name abroad, but strategically, it is better to focus on a single brand that can work across borders.
– “With a solid brand strategy, we can gather our forces on a single brand instead of having two brands that work against each other when we now join our customers in the global market,” explains Ali Cevik.
The new logo creates a slightly dreamy mood. It combines some floating circular forms, that form a cloud and an on-button and thus takes the best of both worlds. At the same time, the logo works with the tag-line “Come full circle”, which support the strategy that HR-ON creates end-to-end solutions within HR. Solutions that automate all routine tasks from start to finish so our customers can concentrate on the tasks that require a human decision.
– The customers should feel relief when they press the on-button and safely leave their HR tasks to HR-ON. The cloud and cloud technology are a part of our DNA. Our customers must be able to work where and when it suits them, says Ali Cevik.
HR-ON’s New Visual Identityhttps://i2.wp.com/hr-on.com/wp-content/uploads/2019/03/IdentBlogPost-1.png?fit=1200%2C628&ssl=11200628HR-ONHR-ONhttps://i2.wp.com/hr-on.com/wp-content/uploads/2019/03/IdentBlogPost-1.png?fit=1200%2C628&ssl=1
Come full circle with HR-ON
The new HR-ON logo consists of a modern and dynamic typography which is drawn and modified from the classic Helvetica font. Together with the typography stands an icon.
The icon combines a number of circular forms into a cloud-shape with a “power on” symbol, embedded in the center of it.
The circle is a universal symbol with extensive meaning. It represents the notions of totality, wholeness, original perfection, the Self, the infinite, eternity, timelessness, all cyclical movements.
Clouds frequently symbolize the element of air, which is associated with higher thought, intellectual ideas, and abstract thinking.
The symbolic power of these elements is what defines HR-ON and is ready to be utilized by our customers with a simple click of the ON button to put their mind at ease, trusting that HR-ON will help them with all their HR needs.