Employer Branding

Kasper Urban Kajgaard

Meet the team: Kasper Urban Kajgaard

Meet the team: Kasper Urban Kajgaard 1200 628 HR-ON

Meet the talented and passionate Kasper Kajgaard who kick started his career with us at HR-ON in june 2017. In this interview he shares his thoughts on HR-ON’s culture and a little more about his interests.

What is your name?

Kasper Urban Kajgaard

What is your current position?

Consultant and Account manager

When did you join the company?

1.st of june 2017

What do you enjoy most about your job?

Being surrounded with humorous, bright and nice people, and feeling like you matter to them.

Of course It’s nice to be part of a company that values its employees and where you feel like what you do matters both for the company and the clients, but in my opinion the most enjoyable aspect about working at HR-ON is the companionship between the colleagues.

The open and inclusive work culture is also a big plus because at HR-ON you get to develop your own job function and explore your skills and interests.

How would you describe your job to a child?

I help people understand how they can or sometimes should build with their Lego bricks.

If given a chance, who would you like to be for a day?

With no intention to sound complacent, I dare say I am pleased with my life and with the person that I am, but if I had to choose whom to be for a day, I would choose to be my dad.

I am about to become a father myself and I would like the chance to see how it is to be a dad for two grown up sons. Furthermore, recently he has been diagnosed with Alzheimer’s disease and I would like to get a first point of view of his struggles, how he is experiencing the world, and exactly how much this affects him.

What are the top 5 most-used apps on your phone?

Chrome, Messenger, YouTube, Instagram, Camera.

What do you do for fun in your free time?

I like playing and exploring games with other people, both digital and board games. I enjoy reading comics too. Else, anything creative is right down my alley.

What is your favorite food?

Spicy and preferably vegetarian like pakistani food. I have to admit though that I have a HUGE heart for burgers 😀

What does success mean to you?

Succeeding in unity with others. For me, I think the most important thing about success is that it can be shared.

What is on your bucket list?

Bring children into the world and see them enjoy it while caring for it.

This might sound a bit cheesy but for a long time my dream has been to start a family and have children. I want to pass along a lot of lessons I learned through the years and my joy for life.

At the same time I want to bring children in this world that are raised well so they can contribute to making the world a better place.

If you could learn to do anything, what would that be?

I would like to learn cabinetmaking and other wood workery.

If you could be any fictional character, who would you be?

Superman – I enjoy helping people.

successful employer branding

The building blocks of successful employer branding

The building blocks of successful employer branding 1200 628 HR-ON

Successful employer branding comes from letting your employees take ownership of the brand. Making them feel happy to go to work and to find pride in the work they do. This is how you build the foundation for furthering your brand through your employees’ ambition. By giving them the freedom and means to showcase their pride in the brand. Thereby making your workplace desirable for future employees and even consumers.

This optimal scenario can be reached in many different ways. The most important thing is to find out what drives your employees. What makes them wake up every morning and look forward to going to work. And of course to realize that different employees and departments within your organization can have very different reasons to work for the brand.

Expanding the brand from within

One of the big factors in creating the environment for that kind of passion is of course to have a clear definition of the company brand and to communicate that message to the employees. To not only have a clear picture of what we do and how the brand achieves its goals, but why we’re in the business that we’re in.

Giving your employees structure and a certain freedom to work within that structure is also important. Once your employees have shown that they can work well within that framework, the next step is to show them that they’ve earned your trust. Then you can expand your boundaries and give them more freedom to further the brand even more.

The employee effect

The platforms you can make available for your employees to showcase the brand come in all shapes and sizes. The one closest to home is your website. It gives you lots of possibilities to showcase the company culture and the talents that work for the company. Whether it’s your about, job or blog page, make sure that they have an easy access and a well-designed home to brag about.

Once you have these things in place you can start to “spread the love” and share your content. LinkedIn, Facebook, Twitter, Instagram or Snapchat are all good social media platforms and will help you to reach a lot of people. When that is said, it doesn’t mean that your brand has to be present on all of them. The trick is to know your target audience and where to find them. To know what makes them tick and communicate accordingly.

Start building

When you have created the right foundation for your brand and taken the needs of your employees in consideration the passion takes over. Work will be just fun & play and you can start to build whatever your heart desires, and now you have successful employer branding.

Perhaps you would like to learn more about harnessing the power of social recruiting.

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