Investors
Welcome to HR-ON 2025 Annual Report
During the financial year 2024/25, HR-ON achieved key milestones:
- Two strategic expansions – Introdus and Howdy – adding world-class niche solutions within onboarding and wellbeing to our all-in-one platform covering the entire employee lifecycle from recruitment to offboarding.
- 58,7% growth in monthly recurring revenue (MRR) at group level, from DKK 1.7 million in September 2024 to DKK 2.7 million in September 2025.
- Significant investments in growth, increasing salary costs and thus a moderate bottom-line
Our achievements are reflected in:
- Receiving the Børsen Gazelle Award for the 8th consecutive year.
- Being nominated for EY Entrepreneur Of The Year 2025.
- Winning the global ZeroDX Award 2025 as Benchmark Innovator.
HR-ON key SaaS metrics 2025
103,3% NRR
Snowball effect
698,1 t.DKK
LTV
6,8%
Churn Rate
83 tkr.
CAC
28,1%
Growth in ARR
77 %
Contrib. margin
A Modern Platform Ready for Global Scaling
We are proud of the:
- Continued growth since our startup, symbolized by our 8th consecutive Børsen Gazelle Award.
- Low churn rate of 6.8%, high LTV of DKK 698K, and low CAC of DKK 83.6K.
- Strong customer base of 500 companies, representing all industries, types, and sizes from 1 to 30,000 employees.
- Increasing number of users logging into our platform from all over the world.
- Modern, mature, and scalable all-in-one HR suite covering the entire employee journey – from hiring, onboarding, and engagement to offboarding
- Two world-class niche add-ons enhancing our robust core HR platform across two key pillars: onboarding and wellbeing
A Modern Platform Ready for Global Scaling
We are proud of the:
- Continued growth since our startup, symbolized by our 8th consecutive Børsen Gazelle Award.
- Low churn rate of 6.8%, high LTV of DKK 698K, and low CAC of DKK 83.6K.
- Strong customer base of 500 companies, representing all industries, types, and sizes — from 1 to 30,000 employees.
- Increasing number of users logging into our platform from all over the world.
- Modern, mature, and scalable all-in-one HR suite covering the entire employee journey – from hiring, onboarding, and engagement to offboarding
- Two world-class niche add-ons enhancing our robust core HR platform across two key pillars: onboarding and wellbeing
Would you like to know more?
Meet the board
Ali E. Cevik
CEO and board member at HR-ON
—
Ali E. Cevik founded HR-ON (formerly HR-Skyen) in 2012. He has worked with leadership, organization, HR, and recruitment at Sweco, COWI, Rambøll, Danida, the UN, the EU, the World Bank, and more in Denmark, the United Kingdom, Russia, Uzbekistan, Malaysia, and other countries. Ali E. Cevik has educated and placed more than 500 academics in jobs. He is a pioneer in value-based self-management and has won several awards.
Jesper Jarlbæk
Chairman of the board at HR-ON
Business Angel and President at EBAN
—
Jesper Jarlbæk was named DanBAN Business Angel of the Year in Denmark in 2023 and EBAN Business Angel of the Year in Europe in 2024. He is the Chairman of Danish Business Angels and was elected as President of EBAN (European Business Angels Network) in 2024, headquartered in Brussels. Additionally, Jesper Jarlbæk holds several board and trust positions across various organizations and companies.
Martin Rønne Bjergegaard
Board member at HR-ON
Co-founder and leader at Strive Ventures
—
Martin R. Bjergegaard is an entrepreneur, author, and co-founder of several successful companies. He is a Founding Partner at the investment fund Strive Ventures and a former co-founder and partner at the venture builders Rainmaking, Able, and BetterNow. Martin R. Bjergegaard co-founded Denmark’s largest tech conference, TechBBQ. In addition, he has authored four books on entrepreneurship – translated into 19 languages.
For general enquiries contact:
Ali E. Cevik
CEO
ali.cevik@hr-on.com
+45 71 99 07 65
Cecilie Jørgensen
CFO
cecilie.jorgensen@hr-on.com
+45 30 93 40 86
