Investors

Welcome to HR-ON 2024 Annual Report

During the financial year 2023/24, HR-ON achieved key milestones:

  • Welcoming new investors and establishing a board of directors
  • Launching The Employee App: StaffBuddy
  • Advancing our products for global scalability

Our achievements are reflected in:

  • Winning the global ZeroDX Award for self-management
  • Receiving the Børsen Gazelle Award for the 7th consecutive year
  • Representing Denmark in Japan alongside Minister Marie Bjerre

This financial year, we strengthened our global presence with partners in Denmark, Japan, Germany, and Norway. Seeing our solutions support users worldwide inspires us to scale broader.

Ali E. Cevik, CEO, HR-ON

HR-ON key SaaS metrics 2024

ARR Growth - HR-ONs vækst i 2024

101% NRR

Snowball effect

717 t.DKK

LTV

5,8%

Churn Rate

14 tkr.

CAC

21,3%

Growth in ARR

Contribution margin

76,5 %

Contrib. margin

ARR Growth - HR-ONs vækst i 2024
World wide users of HR-ON

We Are Ready to Go Global

We are proud of the:

  • continued growth symbolized by our 7th Børsen Gazelle award in a row
  • low churn rate: 5,8%, high LTV: DKK 717 K, and low CAC: DKK 14 K.
  • strong base of +500 clients ranging from 1 – 30.000 employees
  • more and more users logging into our platform from all over the world
  • comprehensive, scalable HR suite for the entire employee journey
  • Add-ons: the employee app StaffBuddy, Pulse Survey, and Time-tracking

We Are Ready to Go Global

We are proud of the:

  • continued growth symbolized by our 7th Børsen Gazelle award in a row
  • low churn rate: 5,8%, high LTV: DKK 717 K, and low CAC: DKK 14 K.
  • strong base of +500 clients ranging from 1 – 30.000 employees
  • more and more users logging into our platform from all over the world
  • comprehensive, scalable HR suite for the entire employee journey
  • Add-ons: the employee app StaffBuddy, Pulse Survey, and Time-tracking
World wide users of HR-ON

Would you like to know more?

Meet the board

Ali E. Cevik, CEO og bestyrelsesmedlem HR-ON

Ali E. Cevik

CEO and board member at HR-ON


Ali E. Cevik founded HR-ON (formerly HR-Skyen) in 2012. He has worked with leadership, organization, HR, and recruitment at Sweco, COWI, Rambøll, Danida, the UN, the EU, the World Bank, and more in Denmark, the United Kingdom, Russia, Uzbekistan, Malaysia, and other countries. Ali E. Cevik has educated and placed more than 500 academics in jobs. He is a pioneer in value-based self-management and has won several awards.

Jesper Jarlbæk, bestyrelsesformand, HR-ON

Jesper Jarlbæk

Chairman of the board at HR-ON
Business Angel and President at EBAN

Jesper Jarlbæk was named DanBAN Business Angel of the Year in Denmark in 2023 and EBAN Business Angel of the Year in Europe in 2024. He is the Chairman of Danish Business Angels and was elected as President of EBAN (European Business Angels Network) in 2024, headquartered in Brussels. Additionally, Jesper Jarlbæk holds several board and trust positions across various organizations and companies.

Martin Bjergegaard, investor og bestyrelsesmedlem i HR-ON

Martin Rønne Bjergegaard

Board member at HR-ON
Co-founder and leader at Strive Ventures

Martin R. Bjergegaard is an entrepreneur, author, and co-founder of several successful companies. He is a Founding Partner at the investment fund Strive Ventures and a former co-founder and partner at the venture builders Rainmaking, Able, and BetterNow. Martin R. Bjergegaard co-founded Denmark’s largest tech conference, TechBBQ. In addition, he has authored four books on entrepreneurship – translated into 19 languages.

For general enquiries contact:

Ali E. Cevik, CEO og bestyrelsesmedlem HR-ON

Ali E. Cevik

CEO
ali.cevik@hr-on.com
+45 71 99 07 65

Cecilie Jørgensen, CFO, HR-ON

Cecilie Jørgensen

CFO
cecilie.jorgensen@hr-on.com
+45 30 93 40 86