Press release:
Danish HR tech company challenges US giants with an all-in-one platform
American systems dominate the HR market today. Now, Danish company HR-ON is aiming to shift the balance. With the acquisition of Lyser / Develop Diverse, the company brings AI, compliance, and core HR together in a single platform and sets its sights on becoming a preferred European alternative.
With the ambition of expanding further across Europe, software company HR-ON is now acquiring Lyser and Develop Diverse, two AI-driven platforms built on years of research into bias, recruitment communication, and candidate behaviour data.
“We are bringing together the best of both worlds, enabling us to compete with large US solutions that typically offer some core HR but are heavy to manage, where companies are used to adding niche products on top. With our platform, you get the full package in one place,” says Ali E. Cevik, CEO of HR-ON.
Pil Byriel, CEO of Lyser/Develop Diverse, supports the ambition:
“With the current geopolitical uncertainty in the world, it is clear that data solutions need to be closer to home. We believe we can become the preferred European alternative. Not only because we offer the strongest product on the market, covering everything from attraction to offboarding, but also because of the organisation behind it,” she says.
New demands are putting pressure on HR
As recruitment becomes more complex, organisations must navigate a growing number of legal and regulatory requirements. This includes new rules on pay transparency, anti-discrimination, and increasing expectations around inclusive language.
At the same time, many companies find that existing HR systems are not built to handle these demands. This creates a need for solutions where compliance, data, and recruitment are more closely connected to reduce the risk of fines. This is exactly the need HR-ON aims to address with the acquisition.
Facts
- About HR-ON:
HR-ON develops HR software covering recruitment, onboarding and offboarding, as well as data and document management and employee wellbeing. In 2025, HR-ON merged with the onboarding platform Introdus and later acquired the wellbeing platform Howdy. HR-ON employs close to 70 people. - About Lyser / Develop Diverse:
Develop Diverse is a market leader with a software platform that trains users to recognise bias and stereotypical language in recruitment. Lyser builds on this with research and data on effective job ads, ensuring that users’ job postings comply with legislation on gender-neutral language, pay transparency, and anti-discrimination.
FAQ: HR-ON acquires Lyser/Develop Diverse
Why is Lyser/Develop Diverse a good match with HR-ON?
Lyser/Develop Diverse is a strong match for HR-ON because we share the same values and a common ambition. In addition, Lyser/Develop Diverse fits naturally into the entire employee journey covered by HR-ON, from attraction and onboarding to wellbeing and offboarding.
How does the acquisition of Lyser/Develop Diverse strengthen HR-ON and its customers?
The acquisition of Lyser/Develop Diverse strengthens HR-ON and its customers by providing access to world-class compliance, inclusion, and diversity in both the recruitment phase and the job description stage. Combined with a core HR platform, it enables organisations to strengthen the entire employee journey.
What does the merger of HR-ON and Lyser/Develop Diverse mean for the product?
The merger has a positive impact on product development, as it gives customers access to a broader range of functionalities. Customers get a solution that supports them from start to finish, covering both the hiring process and the overall employee journey.
When will the products be integrated?
The products will be integrated as soon as possible.
How will HR-ON and Lyser/Develop Diverse strengthen their position in the HR and tech market?
The ambition of HR-ON and Develop Diverse/Lyser is to strengthen their position in the global tech market, with a particular focus on the European and Nordic markets.
