HR-ON’s New Creative Departmenthttps://i1.wp.com/hr-on.com/wp-content/uploads/2018/04/PrettyBoys.png?fit=1808%2C946&ssl=11808946HR-ONHR-ONhttps://i1.wp.com/hr-on.com/wp-content/uploads/2018/04/PrettyBoys.png?fit=1808%2C946&ssl=1
Two experienced agency professionals will help HR-ON’s clients attract the best employees.
The success of companies depends on the ability to attract the right employees. It is no longer enough to simply make a good job advert and then wait for talented people to knock on your door. Therefore, HR-ON now opens a creative department specialized in employer branding and targeted talent recruitment.
Taking recruitment to a new level
At the forefront of this new team are two impressive individuals from the creative industry; Marketing Manager, Stefffen M Kjærulff and Brand Manager, Blörgvin Gudjonsson. They will help HR-ON’s clients to take their recruitment to a new level. The process from job vacancy to recruitment is already taken care of by HR-ON’s system. And now HR-ON’s creative team can also ensure that its customers’ communication with future employees is effective.
“Our strength lies in our insight into HR and recruitment. In those aspects, we are three steps ahead of other agencies, plus we also have a close collaboration with LinkedIn. Through our recruitment platform, we have a direct contact with LinkedIn, which I have not experienced with any other agency,” Steffen M. Kjærulff says.
The creative department helps to develop a practical strategy to make the company more attractive to future employees. It ensures that, for example, the company’s LinkedIn career page sends the right signals. The company’s visual identity, use of images and text are also analyzed for possible improvements. The department also helps the company get control of guidelines and manuals, as well as finding the right employees to update social media and instruct them on how to do it effectively. A company’s best ambassadors are dedicated employees who are passionate about what they do and who write about.
“We need to help companies create an environment where you can’t wait to get started with today’s tasks. It creates fiery souls. It should be enjoyable,” Björgvin Gudjonsson says.
A new era for HR-ON as a company
The opening of the new department marks a shift for HR-ON, which goes from being an up-and-coming IT company to becoming part of the creative industry. This is quite a natural shift, says the Marketing Manager.
“We are a team that you hire, and it is atypical for an IT company, but it is an extra service that makes sense in relation to what we do for our customers. Because we are an in-house agency, we are also very competitive in relation to external agencies,” Steffen M. Kjærulff explains.
An important part of working with employer branding is to identify the employees who can help the company get a dynamic life on social media. Also to lay out a plan for which media the company should focus on. LinkedIn is obvious to most, but whether the company should be on Facebook, Twitter or Instagram is a strategic choice that we will help the company make.
“We analyze the company’s core applicants. Where are they and how do we get them talking? We make sure there is a link between these people and the company, so they come to the right places. In other contexts it is called the digital customer journey, but the principles are the same. Here we make sure that the right talents get safely through the journey, so that the companies can recruit the best possible people,” Steffen M Kjærulff says.
Meet the team: Björgvin Gudjónssonhttps://i0.wp.com/hr-on.com/wp-content/uploads/2019/03/Interview_Bjorgvin.jpg?fit=1200%2C628&ssl=11200628HR-ONHR-ONhttps://i0.wp.com/hr-on.com/wp-content/uploads/2019/03/Interview_Bjorgvin.jpg?fit=1200%2C628&ssl=1
Meet HR-ON’s awesome Creative Director, Björgvin Gudjónsson! He hails from the mighty country of Iceland, and joined the HR-ON team in January 2018. With over a year under his belt at HR-ON, and 15+ years of industry experience, Björgvin shares his thoughts on life at HR-ON. And gives us an inside look at what it’s like inside the mind of an creative professional.
What do you enjoy most about your job?
The diversity and innovation in the different projects that I work on. Getting the freedom to explore my creativity and try new and exciting things. And of course having good colleagues.
How would you describe your job to a child?
I work with design and use my creativity to make things like advertisements, apps and computer programs. I draw and design all kinds of things on my computer. And then they either get printed or my colleagues program my design so they function correctly. And then they become apps and programs that people can use.
If given a chance, who would you like to be for a day?
Either Ole Gunnar Solskjaer so I could manage my favourite football team. Or Stefan Sagmeister and then I would have the freedom to explore my creativity with some exciting clients and have the total freedom to do what I want.
What are the top 5 most-used apps on your phone?
Facebook, LinkedIn, Slack, Instagram, Pokemon Go.
What do you do for fun in your free time?
I spend time with my family, watch football, play football, see my sons play football and if have the time, do some designs not related to work.
What is your favorite food?
Saltkjöt og baunir. Which is salted lamb meat with yellow beans soup. Icelandic tradition!
What does success mean to you?
Being happy doing what you do in life and work.
What is on your bucket list?
Going to a football match with my father and watching Manchester United vs Arsenal. Travelling to Japan and explore their culture and design first hand.
If you could learn to do anything, what would that be?
Play the guitar, because I love music and it’s always handy to know how to play guitar at a party.
If you could be any fictional character, who would you be?
Ford Prefect, an experienced galactic hitch-hiker and an alien journalist, a field researcher for the Guide itself (The Hitchhiker’s Guide to the Galaxy)
If you enjoyed learning more about HR-ON’s Creative Director, Björgvin, follow HR-ON below on our social channels as we feature a new team member each month and share lots of great information about working in HR tech. Or explore our website here.